Takkyubin: The Story Behind Yamato Transport’s Trademark and Kiki’s Delivery Service


In this article, we’ll delve into the use of the term “takkyubin” in relation to Yamato Transport’s trademark and its connection to the Studio Ghibli film “Kiki’s Delivery Service.”

“Takkyubin” is synonymous with Yamato Transport’s services, but did you know that it’s actually a registered trademark of the company? This means that other delivery companies are not permitted to use the term “takkyubin.” Yamato Transport has been protecting this brand image since they launched their takkyubin service in 1976.

Now, what about the Studio Ghibli film “Kiki’s Delivery Service”? In the movie, the protagonist Kiki runs a delivery service also called “takkyubin.” Was this use of the term approved by Yamato Transport?

Interestingly, when “Kiki’s Delivery Service” was released in 1989, Yamato Transport did not yet hold the trademark rights for “takkyubin.” The trademark was registered after 1990. Therefore, the use of “takkyubin” in “Kiki’s Delivery Service” does not infringe on any trademark rights.

Moreover, the author of the original “Kiki’s Delivery Service” novel, Eiko Kadono, was inspired by Yamato Transport’s takkyubin service when crafting the story. In a way, “Kiki’s Delivery Service” can be seen as a homage to Yamato Transport’s takkyubin service.

Today, Yamato Transport and “Kiki’s Delivery Service” have a positive relationship, even collaborating on various projects. The word “takkyubin” has become not only Yamato Transport’s trademark but also a cultural symbol through “Kiki’s Delivery Service.”

Key Points

  • “Takkyubin” is Yamato Transport’s registered trademark, and other companies cannot use it
  • When “Kiki’s Delivery Service” was released, “takkyubin” was not yet a registered trademark
  • “Kiki’s Delivery Service” is a homage to Yamato Transport’s takkyubin service
  • Yamato Transport and “Kiki’s Delivery Service” now have a positive relationship